From Advertising to the Art of Culinary Creation: My Journey to Becoming a Chef
Good old Blue Mango days: team spirit on TV ad shooting site with William, Diana and Thaïs
Life has a way of guiding us down unexpected paths, and my journey has taken me from the high-stress world of advertising to the vibrant and fulfilling realm of culinary arts. As I reflect on this drastic career change, I am filled with gratitude for the path that has led me to where I am today—a self-trained chef and restaurateur with a passion for showcasing the rich flavors of Haiti.
For over 14 years, I thrived in the fast-paced environment of advertising. Each day was a whirlwind of deadlines, client meetings, and creative campaigns. Tons of fun while it lasted! I enjoyed the challenges and the camaraderie of the advertising world. However, I often found myself yearning for something deeper—a connection that went beyond the surface. I wanted to create something that not only satisfied the mind but also nourished the soul.
The catalyst for my transformation came in the wake of the earthquake that shook my beloved Haiti in 2010. It was a moment that ignited a fire within me—a desire to use my talents to shine a light on the beauty of my homeland. In that time of devastation, I felt compelled to tell the stories of resilience and culture through one universal language I knew and loved: food. This is how I opened a window into the culinary arts, channeling my creativity into cooking. This shift was not yet a career change; it was at the time the birth of my passions and a commitment to put Haiti on the culinary map during my free time.
As I embraced my new identity as a food blogger, I discovered an exhilarating form of self-expression. Cooking became my canvas, and each dish was a creation that told a story. I vividly remember the first blog posts and the positive feedback I received from my family, but also from people from around the world, all the way to places as far as Australia. It was a pleasure to introduce my readers to vibrant plates of Griot with Pikliz, Djondjon or pitimi with my own twists and interpretations of Haitian classics. It was my way to change the negative into positive. To use my talents of storytelling to showcase Haiti’s hidden treasures. As I plated the food, I could feel my beloved tasters’ anticipation in the air. When my family and friends took their first bites, their smiles and nods of approval filled my heart with joy. It was in that moment I realized that food could really spark happiness, evoke nostalgia, and create lasting memories.
The vibrant colors of fresh produce, the intoxicating aromas of spices, and the rich flavors of traditional Haitian recipes danced together in my kitchen, creating an experience that transcended the plate. Each ingredient held its own story, and I took great care to respect those stories as I crafted dishes that celebrated our culture.
There is something incredibly rewarding about cooking for others. When I see the joy on a diner’s face as they take their first bite, it ignites a profound sense of fulfillment within me. Their taste buds come alive, and in that moment, I know I have succeeded in my mission. Sharing a meal is more than just providing nourishment; it’s about creating connections, fostering memories, and celebrating the essence of life itself.
The instant gratification that comes from cooking is unlike anything I experienced in advertising. In the culinary world, results are immediate. A well-crafted dish can evoke emotions, transport people to different places, and create lasting memories—all within moments of being served. This satisfaction drives my passion and determination to elevate Haitian cuisine, showcasing its richness and diversity to the world.
With the formal opening of Haiti Bites since 2021, I have the opportunity to shape and share my culinary vision. This unique tri-concept space—comprising Le Bistro, La Boutique, and L’Atelier—allows me to not only serve delicious meals but also educate others about the beauty of Haitian food culture. Through cooking classes, I can inspire budding chefs and food lovers alike, sharing the techniques and traditions that make our cuisine so special.
I find immense joy in watching my students discover their own culinary talents. Not too long ago, a young girl in one of my classes prepared a dish that she said teary-eyed reminded her of her grandma. She shared stories about her family with the class, and I could see the pride in her eyes when she plated her dish. Moments like these remind me of the power of food to connect us to our roots and to each other.
As I continue this journey, my heart swells with pride for my homeland. It is my commitment to collaborate with local farmers and artisans, using high-quality, locally sourced ingredients to create dishes that honor our heritage. It is my mission to put Haiti on the culinary map, not just as a destination for travelers but as a hub of authentic culinary excellence.
I also feel a sense of responsibility to revive and preserve traditional recipes that may have faded from memory. Our culinary heritage is a tapestry woven from the threads of our ancestors’ knowledge, and it is our duty to honor that legacy. By rediscovering forgotten flavors and techniques, I hope to ignite a renewed appreciation for the culinary treasures that Haiti has to offer.
In conclusion, my transition from the advertising world to the culinary arts has been a journey of self-discovery, creativity, and passion. I am grateful for the experiences that have shaped me and for the opportunity to share the flavors of Haiti with others. Cooking is not just a profession for me; it is a calling, a way to connect with people, and a means to celebrate the vibrant culture of my homeland.
Join me on this culinary adventure, and together, let’s savor the extraordinary flavors of Haiti, where each meal is a heartfelt celebration of our rich culinary heritage. Whether you’re dining at Le Bistro, exploring La Boutique, participating in a cooking class at L’Atelier, or simply reading my stories, I look forward to sharing my passion with you and putting Haiti on that culinary map—one story and delicious dish at a time.